Carlsbad Chamber of Commerce First Friday Breakfast for March, 2021: How to Explain What You Do to Attract Great Clients -
In this class, we will have a frank discussion about the counter-intuitive leap you’ll need to make in order to speak directly to the deepest desires of your prospective clients. Come ready to challenge your assumptions and make a big shift in how you’re talking about your business!
Participants will:
Dig into why you feel it’s so important to explain what you do, and shine a light on when (with the best of intentions) you’re making the conversation about you instead of your prospect
Discover the right time to explain the mechanics of your business, and why this timing is so important
Develop a clear, compelling answer to the question “what do you do?”
Step back and look at the bigger picture by assessing the 6 essential
elements of client generation so you can attract more great clients, without working nights and weekends
About the speaker:
Mary Cravets is a Client Generation Expert and International Speaker who helps entrepreneurs significantly grow their businesses without working nights and weekends. Using her methods, the majority of her clients quickly increase their income 50-100%.
Clients include the former CFO of Microsoft North America, thought-leaders in the coaching industry and rising stars in a variety of other professions.
Mary is also an avid roller coaster enthusiast and a kayaking volunteer for a wildlife protection program in Morro Bay, California.
