How to Create a Social Media Strategy that Connects With Your Audience

The full title is: How to Create a Social Media Strategy that Connects With Your Audience Without Spending All Day on Facebook (or Instagram, LinkedIn, Twitter).
By Shannon Giordano from Serendipity Social Media, Inc., Brand Strategist.
What's your topic about?
As business owners, we all have similar challenges and goals. We're facing a crowded market, but we need to differentiate ourselves. It's hard to balance working IN our businesses and ON our businesses.
Let's face it, we all want to make money, and working on client work is the most immediate way to do that.
But working ON your business with social media marketing is what's going to bring the next client through your door.
Let’s spend the next 30-40 minutes talking about how to put a strategy in place that brings ‘ease’ to your social media marketing.
What are the 3 Key Benefits / Takeaway points?
1) Social Media marketing can be fun and easy (I promise).
2) All you need is a strategy and implementation plan...and
3) An understanding of how to know what's working and what's not working so you can course correct.
Shannon Dalton Giordano, is a client-focused digital media marketing entrepreneur with over fifteen years of experience helping small business owners and entrepreneurs build a community of engaged followers on social media. With Serendipity Social Media, she works with clients to understand their tone of voice, create an effective social media strategy, share killer content, and have fun doing it.