Ep. 200 | Building Community via Storytelling: How DeAnn Dillard Is Connecting Carlsbad

In this episode, Bret Schanzenbach, President & CEO of the Carlsbad Chamber of Commerce, sits down with DeAnn Dillard, publisher of Carlsbad Neighbors Magazine, to discuss the intersection of entrepreneurship, community engagement, and local economic vitality.
DeAnn shares her inspiring journey from successful real estate professional to community publisher, including the personal experiences that led her to relocate to Carlsbad and become one of the city's strongest community advocates.
Listeners will learn how grassroots initiatives, local storytelling, neighborhood engagement, and community partnerships contribute to economic development and strengthen quality of life. The conversation also explores why authentic business storytelling remains one of the most effective ways to build trust, elevate local brands, and strengthen customer relationships.
Key Takeaways for Business Leaders:
• Community engagement creates business opportunities and long-term relationships.
• Hyperlocal storytelling helps strengthen brand trust and visibility.
• Economic development increasingly depends on attracting talented people, not just companies.
• Resilience and adaptability are essential traits for entrepreneurial success.
• Local partnerships between businesses, nonprofits, artists, and civic organizations generate meaningful community impact.